Florence
Historic Old Town on the Siuslaw River — the north gateway to the Oregon Dunes and the coast's favorite day-trip destination.
Florence sits where the Siuslaw River bends toward the sea, and it's the coast's most complete small town — a walkable Old Town waterfront with galleries, cafes, and a working harbor, all under the soaring concrete arches of the Siuslaw River Bridge. The Oregon Dunes start right at the edge of town, and Heceta Head's lighthouse beam is ten minutes up the highway.
For buyers it's the north anchor of the territory: Old Town cottages, riverfront condos, golf-course neighborhoods at Ocean Dunes, and acreage up the Siuslaw valley. Tourist traffic keeps the rental market honest year-round, and Sea Lion Caves, the dunes, and the Rhododendron Festival keep the calendar full.
Local know-how
- Old Town homes command a premium — walkability sells
- Strong vacation-rental demand near the dunes staging areas
- Wild azaleas and rhodies everywhere in late spring
- Retiree-favorite — steady demand for single-level homes